Brigadier PKM Raja, SM, VSM (Retd), Chef de Mission Indian Contingent, London Olympics ,2012 & President Pro Boxing League and former Secretary General, Indian Amateur Boxing Federation, delivered invited talk on ‘Business of Sports’ on August 23, 2017 at SDMIMD. Brig. Raja who is instrumental in establishing a highly successful sport federation in a country where Olympic medals are a rare occurrence, presented the talk quoting his experience in the Business of Sports. Brig. Raja who officiated as a Technical Official in the Athens Olympics, Asian Games, Commonwealth Games and number of World Boxing Championships, shared the key expectations by athletes from his Sports Managers. The talk was followed by Q&A.