Category Archives: PGPSM

Commencement of Sports Management Program 2nd Batch

The program commenced with the welcome address by the Program Director Dr. H. Gayathri, Deputy Director and Academic Head of SDMIMD. Dr. Gayathri presented an overview of Indian Sports Industry and the need of professional sports managers. Further discussed on how the premier leagues in different genre – Cricket, Soccer, Badminton, Kabbadi, Hockey, etc. – has changed the Indian Sports Industry.  Dr. Gayathri shared the conceptual idea in offering the PGDSM program jointly by SDMIMD and Center for Sports and Management Studies (CS&MS) was shared during the talk.

Dr. Gayathri informed the gathering about the scholarship by PUMA to the 2 graduates who are economically backwards sports professionals who are interested to takeup the PGDSM Program. The program fee is sponsored by PUMA. 

During the inaugural address Dr. N.R. Parasuraman, Director, SDMIMD, discussed on how management concepts are applicable in Sports. Further, he shared about technology is used by sports analysts, event managers, strategists, celebrity managers, coach, and other professionals involved in sports management. Dr Parasuraman opined that sport is linked to individual life and winning in ethical way is demonstrated in every sport.

Mr. Raghav, Visiting Faculty, PGDSM, introduced the faculty members, staff and companies associated for internship & final placement of the program.

Faculty members, staff, and students attended the program.

Certificate Award Ceremony for Sports Management Students

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The First Certificate Award Ceremony for the Post Graduate Program in Sports Management (PGPSM) students was held for the Sports Management Program students of SDM Institute for Management Development (SDM IMD) and Centre for Sports & Management Studies (CS&MS) on Jul.20 in the Institute campus. The chief guest for the occasion was Former International Tennis Player Mr. Somdev Devvaraman, Brand Ambassador of Sport Management Program.  He congratulated the graduating students of the first batch and awarded them with their sports management certificates. 

Addressing the gathering, he said, “India is a country where the sports sector is growing rapidly. The health index of India ranks outside 100 and this has become a massive concern. The simplest way to fix this problem is to involve India with sports. There is a huge spectrum in India with the surge of Kabadi, IPL, Marathon, etc.  Sports is not just a luxury now, but it is a necessity. We as a country need to improve in this field and SDMIMD and CS&MS is preparing the students for the future of sports.”

Highlighting on the Greatest-Of-All-Time (GOAT) debate, Somdev said,” it is to be noted that there has been comparisons of who the GOAT is over the generation; but one should realise that all these great players are great learners.  Sportspersons like Rafael Nadal, Virat Kohli and Roger Federer all follow a particular kind of process. Roger Federer with his never say die attitude came back after a major knee injury and won the Australian Open at the age of 37. It is because these sportsmen are always eager and hungry to learn. People should be process oriented and not result oriented. Winning is a by-product, so give your best and take up the process in the right way”. He also emphasised on the importance of being a team player and the need to develop a learning mind-set.

Earlier, Dr. H. Gayathri, Program Director – PGPSM and Deputy Director, SDMIMD, delivered the welcome address and gave a brief timeline of the graduating students during their course of study at the college. She was filled with joy that all the students have been placed in various sports academies and sports management companies. Dr. Gayathri added that the sports industry will grow rapidly by 2020 and it is a labour intensive and people oriented industry.  

Mr. Enrico Piperno, Founder, CS&MS, speaking on the occasion, congratulated the graduates. He added that these students are ahead of the curve. 

Mr. Raghav Prasad, Faculty Member, PGPSM delivered the vote of thanks.  Faculty members Mr. M.J. Charan, Mr. C.K. Muralidharan, Mr. Vijay Krishnamurthy, Mr. Shama Rao, and others were also present.

Great demand for sports management professionals


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In the last 15 years, we have raised more than Rs 300 Crore through long distance running including marathon and half marathon events”, said Dilip Jayaram, Chief Operating Officer (COO), Procam.

Delivering the sports talk organised by Shri Dharmasthala Manjunatheswara Institute for Management (SDMIMD) and Centre for Sports and Management Studies (CS and MS) at its premise, he said, “Over the years, the charity figures have risen steadily from Rs 1.4 Crore to nearly Rs 50 Crore in 2017. Every year the number of long distance running events across the country is increasing. At an average, more than 1074 long distance running events including 10 km, half marathon and marathon are held in the country. To organise these events, sports management professionals are in great demand. The demand is so much that the institutes are not able to meet the demand. Every year, more than 1600 sports management professionals are recruited.”

“Sports management professionals are also required to run various sport associations which includes Board Control for Cricket in India, Sport Authority of India, various leagues including Indian Premier League. To manage each IPL team, the owners of each franchise appoint more than two sports management professionals. Apart from this, for conducting various sporting events, more sports management professionals are required”, added Jayaram who was also instrumental in bringing Indian Hockey League.

“The response for Mumbai marathon which is Asia’s longest marathon is too good. The registration gets completed within four hours of its commencement. Not everyone can take part in the Mumbai marathon which is held once in year. Only the best with certificates can apply.

Guest lecture by Mr. Somdev Devvarman


Click here to view Mr. Somdev Devvarman Talk Video

Former international tennis player and Brand Ambassador of SDMIMD and CS&MS Sports Management Course Mr. Somdev Devvarman said that there was a pressing need to promote sports at the grassroots level in the country. Mr. Somdev was delivering the talk on ‘Training and Development of an Athlete – Achieving Excellence in Sport’ to the students of Sports Management Course and invited sports professionals on July 20, 2017 at MDP Hall, SDMIMD. Former tennis ace highlighted need for training & developing sporting talent and sport managers in India to emerge as a major sporting nation in coming years. Earlier, senior tennis coach & Founder Member of CS&MS Mr. Enrico Preperno, welcomed the gathering and introduced the speaker of the Sports Talk Series. Mr. Arijith Ghosh, Honorary Member of CS&MS and faculty of the course delivered the Vote of Thanks. Sports Course Program Director Dr. H. Gayathri, faculty members of the institute and invitees were present.

Guest Lecture by Brigadier PKM Raja

Brigadier PKM Raja, SM, VSM (Retd), Chef de Mission Indian Contingent, London Olympics ,2012 & President Pro Boxing League and former Secretary General, Indian Amateur Boxing Federation, delivered invited talk on ‘Business of Sports’ on August 23, 2017 at SDMIMD. Brig. Raja who is instrumental in establishing a highly successful sport federation in a country where Olympic medals are a rare occurrence, presented the talk quoting his experience in the Business of Sports. Brig. Raja who officiated as a Technical Official in the Athens Olympics, Asian Games, Commonwealth Games and number of World Boxing Championships, shared the key expectations by athletes from his Sports Managers. The talk was followed by Q&A.