Sports Management

With the rapid surge in the sports industry, India is proving to be a prosperous sports ecosystem in the near future. Gone are those days when India was considered underdogs especially in the field of sporting culture and ecosystem. There were days, when a majority of the Indian population framed sports as secondary and a hobby. But a slow transition has turned the nation into a sport loving nation. In the present-day scenario, though cricket upholds its dominance, other sports have also made huge impacts and have grown drastically. With people realizing the importance of sports, fitness and various sporting activities, the market has opened up for a variety of leagues, tournaments and competitions at the highest level. With athletes and sports reaching a premium level, it is necessary to have a proper systematic sports management system in place.

With the advent in science and technology and the economic value of sports, sports has transformed into a major career prospect in many parts of the globe. The competition level has increased double folds with athletes getting access to state-of-the-art training facilities and sophisticated equipments at their disposal. With broadcasting and media playing a major role, sporting activity and tournaments has reached million eyeballs and the marketing of the sport has drew the keen interest of fans as well as the sponsors. Sponsors have turned out in abundance to brand their products via the sports platform as it has a huge reach and direct influence on the buying behavior of the audience or fans. With sports turning into a lucrative global industry, the sporting culture along with its business model has transformed over a period of time. The transformation is immense that it has paved way for corporate investment in sports and stake holders. The development of the game and its wide spread marketing has attracted youngsters to take up sport as a serious career option. With the aim to develop and nurture sports management, SDM-IMD has initiated this PGPSM (Post Graduate Program in Sports Management) which inculcates the business side of sports to the sports passionate students. Dream to work in a sports industry or contribute towards the development of sport ? Sports management is the career choice that you need to make !

We at SDMIMD – CS & MS, we have one goal: Student success! We give them the opportunity to follow their passion for sports and earn a specialized Diploma, as they learn to combine Management and Corporate Entrepreneurship skills with their passion and carve out a unique, hitherto unexplored, but infinitely exciting and rewarding career pathway for themselves. They pick up skills with us that put them in a unique bracket of their own creation. The 11 month PGPSM (Post Graduate Program in Sports Management) at SDM-IMD will bring in the professionalism in various facets related to sports in terms of sports marketing, sports operations, sports journalism, sports branding, venue management, athlete management, Sports agent, sports media management, sports advertising, event management etc. With a systematic tutoring approach which provides the right balance between the theoretical and practical form of learning, the institute moulds the aspirants into sport management professionals who have been polished with the intricacies of the business side of sports. The students are well prepared for the sporting industry and have been trained with multiple internships that gave them real time experience in the industry. Our students were given placement and internship opportunities in Indian Premier League (IPL), Karnataka Premier League, Indian Super League (ISL), Bengaluru Football Club (B.F.C), JSW Sports, JSW Inspire Institute of Sport-Bellary Olympic Training Center), Tenvic Sports, Go Sports Foundation, Prakash Padukone Sports Management Company, DNA Network etc. The institute has dedicated faculty from sporting backgrounds, who have a rich experience in the sports industry.

Sports management will bring in the professionalism in various facets related to sports in terms of sports marketing, sports operations, sports journalism, sports branding, venue management, athlete management, Sports PR, sports agent, sports media management, Sports advertising, Sports budgeting, sports event management, etc. With sports managers and management in place, the sporting ecosystem will turn out to be more polished in an effective and a professional way.

The athlete can completely focus on his skills and game, while the manager takes care of all his logistics, planning, scheduling etc. With the introduction of so many leagues, sports event management is also a prime component of any sporting event. With so many leagues coming into place at various place, there is a serious need for sports managers to keep up the pace with the development and the rise of the popularity of the game. SDM-IMD has this vision of providing the apt learning centre for the sports management students, so that they can be ready to take on the sporting industry once they step out of the campus. It prepares them in terms of skills, knowledge and practical exposures that provide the student the right frame of mind and confidence to bring in positive results in terms of their work in the sporting industry. SDMIMD through this program aims to empower passionate sports enthusiasts and trains them for this niche sector of sports industry.

SDMIMD in association with CS & MS through this joint avenue prepares the students towards exciting sporting careers with intrinsic sporting knowledge and sports business expertise that leads to a prospective sporting career.